Big Business Marketing on a Small Business Budget with Tim Reid

In this episode we speak with Tim Reid, host of  Australia’s No. 1 marketing podcastSmall Business Big Marketing. We discuss how to start up your own podcast, strategies on marketing it, getting sponsorships and a lot more. So go grab a coffee, sit back, relax, plug in the headphones and enjoy this weeks episode.

Tim Reid, has been a marketing guy for both small and corporate businesses. He shows business owners how to get serious results through the use of leading edge marketing communication concepts and techniques.

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EPISODE SUMMARY:

  • Background -  A brief look Tim’s history.
  • Podcasting Strategy - Marketing your content.
  • Numbers Game? - Investing in and building an audience.
  • Creating Killer Content – Research your guests and invite on interesting people.
  • Advertising and Sponsorship – Is it relevant to your audience and you?
  • Podcasting - Tips to help you get started.

THE FULL TRANSCRIPT

Introduction: Welcome to the brave new world of cost effective communications.  Tips, trips and tricks, how-to’s, why-to’s and what not to do’s, and using the power of web-based content marketing to easily promote whatever you’d like.  Welcome to The Multimedia Marketing Show with Jake Hower.

Jake:                Welcome back listeners.  I’m Jake Hower, your host and you’re listening to The Multimedia Marketing Show.  This is the second episode of 2013, I’m glad you’ve come back to tune in.  We’ve got Tim Reid from the small business, big marketing podcast which is Australia’s number one marketing podcast.  Before we do that, I’ve just got a couple of shout outs.  First of all to Rise to the Top.  I’ve actually started listening to this only recently and as a … how hey they’ve got pretty good content in there.  David Siteman Garland is a very interesting presenter.  I’m learning quite a lot from him personally but he’s quite engaging and a little bit over the top but it’s quite interesting and his guests are awesome.  Head across there and check that out if you haven’t already.

The other shout out I’d like to give is to all the new subscribers to the show.  That’s emails, iTunes, anyone following me on Twitter and Face book, thank you very much.  Hopefully I can continue to bring you some good valuable content.  Okay, so let’s get into this episode.  We’re talking podcasting again with Tim.  He’s been podcasting since 2009.  I’ll let him tell you a little bit more about his story and how he’s going now.  This is quite an actionable episode.  We speak a little bit about why you should be podcasting and also how you can go about getting some advertising.  Tune in in just a second to listen to that.  Before we do that though, I’d like you to follow through to the end of the episode.  I’ll be introducing another tool that I use in the office here.   Of course we’ve got our next quote of the week to listen to.  Let’s tune in to the episode right now.

Segue:           We’ll be right back with more of The Multimedia Marketing Show but first this suggestion.  Make sure that you don’t miss a single episode by subscribing to us via iTunes.  Don’t forget to like Jake on Face book, follow him on Twitter and sign up for email notifications at multimediamarketingshow.com.  Then you’ll be the first to know when new episodes are available.  Now, let’s get back to The Multimedia Marketing Show with Jake Hower.

Jake:                Welcome back listeners.  As discussed in the pre-episode rundown, we’ve got Tim Reid from Small Business Big Marketing on the line.  Tim how are you?

Tim:                 G’day Jake and hello listeners.

Jake:                Yeah, now this is very unusual for me Tim.  I’ve been a big listener of your show since mid-July or was it about mid-year 2009.  It’s very strange for me to now be on the other end of the call and actually interviewing you.

Tim:                 Well, you know … thank you.  Because it’s those people, those really adopt us Jake that give you that kick-along and I really appreciate listening for that long.  You’ve been one of the first listeners and you’ve stuck around so that’s great.

Jake:                I think that’s … of course that’s testament to the quality of your show so I really appreciate that.  All right, what we love to do here Tim, so our listeners are content marketers or budding content markers in terms of multimedia.  One of the most important forms is podcasting.  Now you are obviously an expert in this field so I thought it would be fantastic to get you on the show and get some information that we can give to our listeners about how they can go about podcasting as well.

Tim:                 Bring it on.

Jake:                Excellent.  Just for those listeners who don’t know too much about you Tim, would you mind giving us a little, a brief history of you?  What you were doing before you started podcasting and then the reasoning behind starting?

Tim:                 Okay all right well.  I am a marketing guy through and through.  Like went to Uni, did marketing, worked in the corporate end of marketing – large advertising agency.  Was the marketing manager at Flight Centre?  Was … just everything I’ve done has been around marketing.  Then about seven years ago I decided, you know what?  Every time … even in my corporate life when a small business person would ask me a marketing question they were very thankful for my answer and responsive and they would act on it.  That was different to the corporate world where meetings needed to occur and minutes needed to be taken Jake.  It was like, you know, I love small business and I reckon the knowledge that I have around marketing is going to really help small businesses grow if they choose to listen to it.

I was kind of like, okay.  I went and started a business that was just me consulting to small businesses and about four years into that, so three years ago.  I started a podcast called Small Business Big Marketing which was kind of my why at the time.  I had a co-host at the time, Luke.  It was our way of giving back to the small business community.  It was kind of podcasts are free and I just couldn’t believe it because I’d been listening to podcasts for about, at that time, about four years.  I was like, I can’t believe that a small business can have their own show.  Like that just … even today it spins me out, the fact that we can compete on a level playing field with some big guys.  I get the biggest giggle Jake when I look at the iTunes rankings and see my podcast, Small Business Big Marketing competing against Seth Godin or the Australian Stock Exchange or Harvard Business School.  Like I think that’s hilarious.

Jake:                It certainly is and given the fact that even the production level or production quality is as good if not better than is these big guys with big budgets and that’s really incredible.

Tim:                 It is.  It’s exciting times.  You said podcasting is a key component of content marketing.  You and I think it is because we are podcasters.  Content marketing is a lot broader but there is so much beauty to podcasting.  The fact that you and I can have these, what I call them fireside conversations because they are done well.  Certainly for my show that’s what I like to think they are.  I just sent a note off to a guest that I’m interviewing this afternoon and said to her, I look forward to seeing you around the campfire because that’s kind of how I view them.  They are personal, you get the opportunity to interview people you would never have thought you’d have the opportunity to interview.  Like I interviewed the guy yesterday from Will it Blend?  That great video viral marketing series?

Jake:                Yes, yes.

Tim:                 It’s like I tapped him on the shoulder, not literally but just I sent him an email … I can’t even think … it might have just been through the website.  It got to his PR guy and next thing you know you’re interviewing him.  Yeah, it’s exciting times mate and pod casting’s certainly right up there in my kind of content marketing strategy.

Jake:                Yeah, it certainly is.  Why don’t we get a little bit about the format of the show?  As you said, you did have a co-host.  Explain maybe to our listeners about the initial format of the show and how you’ve changed that slightly now?

Tim:                 Well the first 80 episodes of Small Business Big Marketing was done with a co-host and a really good mate of mine, Luke.  It worked beautifully.  It was like, I think the co-host strategy for podcasting works when you’re actually good mates and you can have conversations off air that can be brutal. When you can get cross with each other and you can tell each other, I thought you did that well or you could have done that better or I wish you’d shut up then.  Luke and I could have those conversations which were great.  The format of that show was literally like every episode of Small Business Big Marketing we interviewing.  The criterion is that we interview a small business owner somewhere in the world that is doing crankingly good marketing of some sort, right?   They’re just cranking some aspect of their marketing and as a result have a successful business.

Basically the format is now … it hasn’t really changed except it’s just me jabbering to myself before the interview.  I haven’t replaced the co-host.  I come on, I share some marketing stuff, stuff that’s on my mind from a marketing point of view that I think will help small business owners.  I then launch into the interview and then come out of that interview and make a comment and say goodbye.  Always mention my sponsor in that registry and some aspect of what they’re doing for small business and that’s it.  Generally they go for about … I don’t know, I reckon they average 40 minutes but that’s the kind of format.  I haven’t played with it too much.  I am going to do a few things differently in the New Year but I’m kind of in planning stage right now.

Jake:                I guess the big thing is, if something’s working there’s no point changing it up.

Tim:                 Correct.  Correct.

Jake:                I think that’s a good Segway.  You just mentioned that registry.  This is potentially a good Segway into how you’ve gone about monetizing a podcast and we’ll get behind the scenes now and really dig into the gold trail audience.  You started in 2009, did you have a plan at that early stage to monetize or how did you think to monetize and how has that changed over the last three years?

Tim:     I had this grand plan from day one which then fizzled out into podcasting being a hobby for the first kind of 12 – 18 months.  The grand plan was aha! I’ve got a show now.  We’ll make money from it.  It was like, it was just kind of this straight line.  Obviously we’ll make money from it and that absolutely wasn’t the case and in fact I had a great chat to a mate of mine who I worked with in advertising whose opinion I really respected and talked to him about it.  He said, the smart marketer [laughter] which I thought I was … what you should do is you’ve just got to build your audience.  You’ve got to invest the time and the money and the resources and build an audience.  Because if you are, certainly if you’re planning to make money off the back of advertising and or sponsorship then they’re just going to want to see numbers.

They are going to want to see either, certainly numbers or some kind of qualitative kind of reference that you are doing okay.  I’m more a qualitative guy than I am a quantitative guy.  Fortunately my show, pretty consistently ranks, not always, but consistently holds a spot in the top ten on iTunes and consistently ranks number one.  That was just kind of good proof to a potential sponsor.  I was kind of like, gee I reckon it was two and a bit years into it that I then put together a sponsorship proposal and started knocking on doors.

Jake:                Is that the main form of monetization?

Tim:                 Yeah, absolutely it is.  Every now and then I will interview someone who has a service or a product that I believe my listeners will really benefit from and occasionally that will have an affiliate attached to it and if that’s the case then I put that affiliate in the show and I’ll just send it around to my list fire email and do it that way.  But certainly net registry sponsorship is now starting to fund what I’m doing properly.  It’s interesting because your costs go up too.  As you become more popular your hosting costs get a bit out of control and the time you spend.  You’d never want to factor in your hourly rate Jake on a podcast because that will start to make the numbers look a bit senseless but its fun too you know.

Tim:                 it is and I think that’s a big thing I’ve found out in my early podcasting career to date, is that as you mentioned earlier on.  It’s just the networking and people you’ve got to get access to is incredible.  Isn’t it unreal?  Like I talk about the Dobermans, the Dobermans are those people that generally in business that stand between you and someone that you want to speak to.  I’m not just talking about an interview.  I’m just talking about, gees you know I’d like to talk to such and such.  Then you make the phone call and you get the receptionist or you get the personal assistant or you get someone else in the business and they are immediately cagey about, what are you selling?  What do you go to sell?  Whereas if you ring up and say, hey I want to interview such and such, bang!  It’s like, yeah put you through.

Jake:                it’s almost like you go from, the thing is well here’s what I’m selling you to hey come and sell me and my audience.

Tim:                 Yeah, correct.  Complete change of dynamics.

Jake:                Yeah it’s really interesting.  All right, one other thing I think potentially maybe is driving your business a little bit.  The perception from my end here is that potentially that podcasting has built your authority in a market and potentially has driven to date your consulting side of your business.  Would that be the case?

Tim:                 I’ll give you a great story Jake.  It has, rightly or wrongly.  It’s like, as a marketing guy, if you’ve got small business owners listening to this.  Like speaking is a great marketing strategy.  It just is.  As soon as you walk up on a stage or as soon as you turn on a microphone or you sit in front of a camera, you run a webinar.  You cross this invisible line.  That invisible line on the other side says you’re in authority.  Whether that’s right or wrong, whether you are or you aren’t, I don’t know but it is a great strategy and podcasting is obviously a form of speaking and it has been a great way for me to build my personal brand and it’s a great way for anyone to build their personal brand and we should be.  Because people buy from people.  This is just like that simple.  People don’t buy from companies, you buy from people.  We buy Apple because of what Steve Jobs did, to an extreme example, although you don’t Jake and we’ll get you across the line at some point.

Jake:                [laughter] Yeah and that’s exactly right.  That’s the way you certainly should be looking at it.  The email address that you are collecting on your side, it isn’t actually an email address. jdoe@gmail.com is actually John.  He’s got a name and he’s a person so…

Tim:                He is.  Absolutely.  So look, at the story I was going to tell you was so one of the things that podcasting and with my business going into the new year is I am absolutely, I’ve been doing a lot of keynote speaking this year and I really love it.  I love sharing knowledge, I love teaching marketing and I love connecting with people at that kind of, from that stage level.  I’ve been doing a lot of that now.  I’ve just come off a nine event road show for an insurance company and it was the biggest job I did all year from both a revenue point of view.  From just an energy and resources and time point of view and it was fantastic.  Guess how they found me?  They didn’t find me through the podcast directly.  They found me because every search they did on Google around small business marketing, I kept on popping up.  The marketing manager at this insurance company rings a speakers bureau who she’s connected with and says, I don’t know who this Timbo Reid guy is but every search I’m doing around small business marketing, he keeps popping up, find him.   The reason I kept popping up is because I kept creating podcast episodes.

Jake:                It’s a classic content marketing case study.

Tim:                 It’s a classic one.  As a result, and then obviously she started listening to the show, then she started asking around.  What was great is that in her office and, I get a lot of them, my show is called Small Business Big Marketing and we’re talking here about someone from a large insurance company then she walks around her office and then she goes, does anyone listen to this show Small Business Big Marketing?  Sure enough, two people on her floor listen to my show and I’m like that is ace!  That’s kind of like, I was really chaffed when I heard that because it’s not as if I’ve got a national radio show like … but what I’ve got is a global podcast because it was downloaded in94 countries last month including Kazakhstan by the way.  It’s like, so that’s very cool and I’m a one man show.  It’s exciting times man.

Jake:                Yeah, absolutely. Absolutely.  All right well let’s move on to the actionable part of the interview for our listeners.  So you’ve given us a bit of background.  Our listeners should know, if they don’t already.  They should know that podcasting is something they should look at.  Let’s get into, for the rest of the interview, we’ll focus on a couple of points.  First I want to get maybe your opinion on the format that’s working for you which we sort of just touched on and some forms of monetization.  You’ve discussed one, there’s another one we’ll probably look at as well.

Tim:                 Right.

Jake:                Then how, I think the most important part is the format that our listeners should look to create.  So looking at whether or not that should be interviewing people, bringing in co-hosts et cetera.

Tim:                 Right out.

Jake:                All right, let’s start off with what would you say is working for you right now?

Tim:                 Yeah it’s a good question, there are a few things.  What works is getting a great guest.  For me, identifying a guest that is just going to be giving.  Really like I did an interview yesterday Jake and I don’t know whether I can put it to air because there was just no dynamic between me and the guest.  The guest … I just chose the wrong person.  He wasn’t an authority in his field like I thought he was.  He didn’t share his knowledge in a great way.  Whereas the Will it Blend guy whose episode I put out yesterday he was just unreal.  Like he just had this energy and he knew that he was there to share his knowledge and to get people excited about blenders and video marketing and that type of stuff, so that was great.  I think it’s really incumbent upon any podcaster to have some kind of criteria, some kind of filter that determines whether that person would be good on the show.

Just because someone know a whole lot about something doesn’t actually necessarily make them a good guest.  That’s working for me right now.  The other thing that works for me, I just think you’ve got to put stuff out on a consistent basis.  You’ve got to set an expectation with your listeners and put something out regularly.  I put a show out every Tuesday.  I’ve Small Business Big Marketing and I’m going to up that in the New Year as I get even more excited about just interviewing people because it is a lot of fun.  What else is working for me? I reckon they are the two major ones, and having a sponsor in that registry.  That’s worked really well because it’s just made my life a lot easier.  Getting sponsorship isn’t for everyone and it does, knowing that there’s that regular income coming in does allow you to focus on actually creating the content.

Jake:                Sure, okay.  The two points you’ve brought up there.  I’ll want to go in a little deeper.  You talked about like getting in, giving guests.  How do you go about ensuring that the people you’re interviewing are going to make?

Tim:                 What I didn’t do with the guy that I interviewed yesterday was check him out.  I didn’t YouTube him, I didn’t Google him, I didn’t find other interviews that he’d done.  I took it on someone else’s word that he was good.  I shouldn’t have done that.  What I do is I just find other interviews that those people have done.  Again, the Well it Blend guy, that wasn’t hard.  He’s got 150 very funny videos out there so he’s a bit of a character and that proved to be right.  I’m interviewing … I don’t always interview celebrity type people but I happen to be interviewing Mia Freedman from Mama Mia the mommy blogger of national fame.  I know what she’s like.  She’s got a national radio show.  Yeah, just checking them online is the best thing to do.

Jake:                Yeah that takes a lot of sense and that doesn’t take a lot of time to do that either.  I usually put in a bit of research whether it’s an hour or so per episode, usually just before I come on air and that will involve either listening to a podcast or just doing a bit of a Google search.  Making sure I’ve checked out their websites.

Tim:                 Yeah.

Jake:                I’d agree with that.  That’s a fantastic way to make sure you’re primed for the particular interview.

Tim:                 Correct.

Jake:                Now the second part is the advertising.  You talked about earlier about putting together essentially a portfolio or an advertising proposal.  How do you go about doing that in terms of like how do you work out how much you’re worth to your advertisers and what do advertisers want to see?

Tim:                 The whole process of getting a sponsor it wasn’t easy because as much as much as you’d love to think podcasting is now front and center, it’s not but it’s  a lot better than it was three, four, five years ago.  When you walk out on the street now or whenever I give a keynote I always, obviously I get introduced as a guy with the number one marketing podcast in Australia and one of the questions I put to the audience is who listens to podcasts.  What I’m seeing now is a few more hands go up this year than I did last year and the year before.  It’s probably now, maybe three in ten people … no I reckon about four and a half in ten people have heard of a podcast and half of those would regularly listen to a podcast.  The bar is low which I think is really exciting, big opportunity.  First of all I had to get through … I was knocking on the doors of sponsors that first I knew would have a relevance to my listeners like there’s no use being sponsored by an energy drink company.  Or well I suppose energy drink company could work actually because every small business owner is tired.

Like I needed a sponsor that had relevance to my audience, so that was the first thing.  Second thing I needed to be kind of, I needed enough dough to allocate money into podcasting as a marketing channel for them.  They only needed to be kind of out there on TV or radio or press print, doing expo’s et cetera.  I then put together a proposal and the proposal it was quite a big document.  I’m not actually into long documents but the reason it was big is because I started off by grabbing about 120 testimonials that people had written on iTunes and the whole premise of my sponsorship proposal was that people love my show.  I used the word love because they do and like I could prove it because of the written reviews I was getting on iTunes, there the word love was used often.  Love is a really powerful word in marketing and the whole idea of building a brand is about building emotional.  Emotional engagement.

I used the word love and I said people love my show and then there was just pages and pages and pages of written testimonials that I had taken off iTunes and my LinkedIn profile.  After that, a sponsorship proposal is broken up into two things:  what have you got and what do they want.

Sorry, what do you got and what do you want.  What have I got?  I detailed what I had which was a podcast and these were the opportunities to immerse your brand into the podcast, and this is what I want.  What I wanted was money, the contract.  If the contract worked it was the opportunity to be shared on that brands social networks, if they had a big enough list on Face book, on Twitter and all that type of stuff and I just got a lot of knock backs Jake I don’t know how many.  I should actually look back because it was quite a few and probably form the basis of a good story.  In the end I found that registry at an Expo in Melbourne and they looked really professional and they had a great set up.  They were all about helping small business get their online marketing sorted, so it was a match made in heaven.  That took about six months.

Jake:                Okay, did you … was it more of a consultative process in terms of setting on the right sort of et cetera with net registry or did you go to them with like a rate card or something?

Tim:                 I went with a monthly fee.  A monthly investment on their behalf that would allow me to really just focus on putting the content, putting the show together and they took it and they bought that.  Then that was about a three month contract and then we renegotiated for another six months where we negotiated a split between cash and contract and it still works to this day and it’s been fantastic and they’re great people.  The relationships evolve.  Like I get a lot of listener questions.  sometimes I answer them on the show, sometimes I put a whole episode together of listener questions and now what net registry are doing is that if there any online marketing questions specifically the I forward it to them, they write a blog post and they become guest bloggers on the blog which appears on smallbusinessbigmarketing.com.  The relationship has just kind of found new ways of helping it work for both parties.

Jake:                That’s fantastic, that’s a big vote of confidence that you’ve got a second contract.  You’re obviously out there delivering.

Tim:                 Yeah, correct.

Jake:                You had this fee.  I really want to get into how you come across this fee.  Was there a formula you used to decide how much a show is worth or are you just pulling a number out of thin air that would be appealing to …

Tim:                 There was no formula and it wasn’t thin air.  It was like, you know what, I kind of know what advertising costs.  I kind of know that 30 second radio spots, TV spots, I know what the costs of print advertising is and its bloody high.  What I’ve got is the opportunity to embed yourself in a show that has some flexibility in personality beyond just placing an Ad.  Like net registry don’t place Ads in my show, I do live reads and I mention net registry in the context of what I’m talking about.  There’s value in that and as a result I arrived at a fee which I can’t share with you that works for both parties.  It’s certainly … its value for money.

Jake:                Yeah, absolutely.  As I said, the fact that you’ve renegotiated the second contract is proof in the putting.

Tim:                 Correct.

Jake:                Okay, well let’s move out from there.  Let’s go into the final part of the episode.  How do our listeners go about starting their podcasts?  Forget the technical side of it.  Let’s focus on the different types of formats they can use.  How they come across topics for each episode.  How often you think they should publish and yeah I think you’ve probably got a bit of information you can share with the listeners on that.

Tim:                 Those are a lot of questions there Jake. [Laughter]

Jake:                Yes there is, let’s break it up.  Okay.

Tim:                 Break it up.

Jake:                Format of the show.  You’ve got an interview format.  What other formats could our listeners use?

Tim:                 Well obviously there are co-hosts.  If you have got a colleague … let’s just go back a step.  Before you worry about a format it’s like what are you going to do a show about?  It’s so important that you identify the spine of your show.  Let’s get the terminology right and that is like the Small Business Big Marketing show in my case.  You then, that show is about a different topic that is related to your show.  Sometimes I hear people getting the terminology wrong and it bugs me.  There you go, that was my rant.  Second part is every show, your show should have a spine and that spine is the theme.  It’s the ongoing, overarching theme of your show so that when it comes time to identify a guest or something to talk about, it’s always on theme.  For my show it’s all about small business marketing, that’s the theme.

For my show it’s all about small business marketing, that’s the theme.  When someone comes to me and they did the other day saying, I am the owner of this amazing new online portal that helps small business owners take control of their finances I go, well done but it doesn’t fit into my show, right?

Jake:                Yeah.

Tim:                 Be really clear on the spine of your show and honor it.  I’m talking to an architect guy about putting together a show for him.  He is an architect that specializes in difficult blocks.  Awkward blocks, blocks that are hard to get planning permits for.  That are awkward shapes because and therefore makes it hard to put a design on it.  He wants to do a podcast about architecture.  I’m saying to him, there’s too many podcasts on architecture.  Your show has to be about architecture for difficult blocks.  You’re kind of niching it down, you’re narrowing it down and everything he does around that show needs to be around difficult blocks because that is what he’s good at.  Identify your spine and then if you’ve done that then you structure your format.  Co-host I think is a great format if you have someone that you get along with and can you can have honest conversations with.  If you like just ranting to the microphone by yourself.  If you’re an opinionated type person and you feel as though you’ve got something to say with just by yourself, great.

Then of course I added to the co-host format all the, just you and the microphone format, interview people.  It’s not really easy, it’s fun and if you do enjoy it, it is easy.  You can’t just go and interview people, you do need to have a set of questions.  You said you do an hour’s research.  You have some key themes that you want to get out of it.  You put your listener head on.  You ask what they would want to get out of it.  You go on to your Face book and your Twitter and your list and you ask them, hey I’m interviewing such and such what do you want me to ask them.  You think about the questions that they probably always get asked and avoid them.  Ask the ones that people would really love to ask.  I think if you’re going to go down the interviewing path, the big word is curiosity.  Just be curious and that will lead to a wonderful interview.  I hope that was of help.

Jake:                Awesome, podcasting gold. [Laughter]  All right so you’ve shared so much in this short episode.  There is so much that our listeners can get out and implement so thank you so much for coming.  I have a curious question from my own perspective and hopefully you’re happy to reveal it.  I don’t think I’ve ever heard you talk about listener numbers with your show.  Would you be happy to reveal that?

Tim:                 I’m pretty hopeless with numbers Jake.  I’m actually a real qualitative guy.  I need to be better with my numbers.  I’m not going to reveal any because if I do they are not going to be accurate.  Suffice to say that I have a listener base in the tens of thousands and I was downloaded in 94 countries last month and that 70% of my audience is in Australia, 20% is in the US and then the rest is scattered between the UK, Canada, New Zealand and Kazakhstan.  It’s growing.  The hosting costs continue to kind of get a bit out of control.  Like if you’re paying tax, the more tax you pay the more money you’re earning I guess kind of thing.  The more hosting fees I’m paying, the more people are listening but that’s about as close that I can get to being accurate around that.  Then just ranking really well both on Google and iTunes are kind of a couple of good scoreboards that I look to.

Jake:                Yeah absolutely they are.  Thank you very much Tim.  As I said it’s a fantastic episode, I’m so glad you could come on.  Where can our listeners find out a little bit more about you?

Tim:                 Before I do that Jake, well done to you mate for doing what you’re doing with this.  I’ve always had you in my mind as the travel agent and I love the fact that you’ve been able, you said to me off the air a few weeks ago when we were setting up the interview.  You’ve got your team in place now and structures and systems which I really admire on your behalf to allow you to do this and to kind of enter another field.  Well done mate.  I think it’s great.

Jake:                Yeah thank you.  I do say, this is a bit of a pet project.  I really enjoy it.  That’s just getting access to people like you is very enjoyable for me.  Getting on the line and chatting for 30 minutes.

Tim:                 I love it.  Well from my point of view, your listeners can go to smallbusinessbigmarketing.com.  That’s the home of Australia’s number one marketing show.  If you register there, then you are going to be the first to know, not only when new episodes come out but I’ll be deferring to you as to maybe asking questions about who should I interview or I’m interviewing such and such what do you want to ask them.  Become part of the Small Business Big Marketing tribe that way.  If there are listeners out there that are small business owners and really want to take their marketing to the next level.  In a not one on one but on a small mastermind group, then I run a mastermind called the deep dive mastermind every Tuesday via webinar.  In any one group there’s 10 motivated small business owners sitting around the virtual table via webinar hosted by me and everyone asks marketing questions of me and then I answer them and the rest of the group contributes as well.  You can go to deepdivemastermind.com and check that out but that’s a big plan of mine for the coming 12 months.  I just love that bringing people together and helping to improve their marketing.  There’s a couple of ways Jake.

Jake:                Fantastic Tim.  Right yeah, final question are you ready?

Tim:                 Here we go, Drum roll.

Jake:                Drum roll, insert drum roll. [Drum roll]  Who is the most famous person you’ve ever met?

Tim:                 I reckon you’re steering by asking that question because that’s the question I ask at the end of my show.  The most famous person I’ve ever met … do you know what, I never actually go to meet them but when I was studying marketing at Uni, I did a study tour over in America and I was an 18 year old kid and everyone was saying, well you’ll go to America and you’ll meet famous people.  I go, yeah sure like America is a big country as if.  I landed in San Francisco, got out of the plane, checked into the hotel, saw a limo out the front of a hotel and said to the guy on the door, the concierge on the door who’s in the limo?  He said, that is Rob Lowe and Tom Cruise’s car and they are in there having a drink.  [Laughter] I never got to meet them.

Jake:                Well that’s fantastic and you’re right.  That is your signature but I’ve never heard you answer it so I needed to know.

Tim:                 I didn’t really answer it because I wasn’t really for it but that’s just close to big time fame that … one famous person that was a family friend was a guy, and most listeners won’t remember this guy but I was so chaffed to have him as a family friend and he was a bit of a mentor in my early days if positioning myself as wanting to get into advertising and kind of media and maybe even podcasting.  He was a news reader on channel 9.  He was a guy called Brian Naylor.  He was actually killed in the Ash Wednesday bush fires.  Not the Ash Wednesday, those … the Black Friday bushfires a few years ago now.  Yeah, he was great.  I love the fact that I knew a news reader. [Laughter]

Jake:                Well that’s fantastic.  Tim again, I thank you very much for you taking the time to come on today.  Listeners, thank you very much for tuning in and we have to speak to you again very soon.

Tim:                 Thanks Jake.

Jake:                Okay and we’re back. I hope you enjoyed that episode.  Tim’s vey engaging and he’s quite entertaining to listen to.  As we mentioned, I’ve been a loyal listener to the show since I think maybe episode three.  I get a lot out of it.  If you haven’t heard of the show before I’d suggest you check it out.  It’s fantastic, it’s quite light and entertaining and you’ll also pick up some nuggets from it as well.  As mentioned at the top of the show, I’ve got a couple of … I’ve got one app to review this week at its streak.com.  This is essentially a CRM tool in your inbox.  It’s relatively light weight.  It doesn’t get into a lot of detail but if you don’t need much more than essentially maybe just tracking some sales progress in that it’s a really cool tool because it fits inside your inbox.  Some of the best feature that I’ve found are, they are canned responses.  They are a little bit better than Gmail’s canned responses.  You can essentially have a whole heap of template email responses that you can pop in straight away.  You can also set it too essentially.  It’ll set the time that you can schedule your email to be sent out as well.

I’m using it for the last month or so and to help me manage the podcasts.  I’ve found it really fantastic.  What I’m going to do in the next week or so is pop up a video showing you exactly how I use it here.  The best way to ensure you get that is to make sure you’re on the mailing list so head across to multimediamarketingshow.com and just subscribe there and we’ll ensure that you get that particular video.  That’s it for this week.  Tune in again next week for another awesome guest.  Until then, this week’s quote or audio quote is from the movie Rocky Balboa.  I thought this little snippet of audio is fantastic.  It’s quite inspirational. It’s about not letting anybody else keep you down.  Tune into this and we’ll speak to you again next Friday.

 

MENTIONS:

David Siteman Garland
Seth Godin
Mia Freedman

FURTHER RESOURCES:

Small Business Big Marketing
Deep Dive Mastermind
Rise to the Top
Will it Blend
Mama Mia
Streak.com

EPISODE AUDIO QUOTE:
A classic from the movie Rocky Balboa – YouTube