Ontraport began 10 years ago and following their three part model of start, systemize, and scale they have been able to sustain their growth at a rapid speed. Landon Ray is the CEO of Ontraport.
Landon’s Background:
- Began as a top securities day trader
- Founded Ontraport in 2006
- Ontraport begins gaining traction in 2009
Ontraport’s Internal Systems:
- Do things manually first
- Then experiment and figure out what will work
- If they hire somebody in an area that doesn’t have systems in place, their first job is to write the manual
- Training program for how to write manuals, worksheets for writing them, and a process for reviewing them
Updating Processes:
- When the process fails, breakdown why it fails
- When an area of the business grows to be done by two people
- When something new is learned
- Department heads do deep dives to simplify
Molding Ontraport:
- Ontraport’s entire recruiting process is automated through Ontraport
- Some users are automating gifts, reminders, and love notes to his wife
Vision:
- Simplifying these complex marketing automation tools is the number one hurdle in the industry