Back End Conversions and Marketing with Steve Rosenbaum

Steve is known online as the back end specialist. He recently released a book titled “Back End Blueprint” and is the founder of Zappowee.

Steve’s Background:

• 25+ years in the corporate world
• Learned early on the importance of the follow up
• Passionate about helping small businesses

Focus on following up:

• Most businesses don’t maximize lifetime value
• Number one reason customers don’t do business with you again is because they forget about you
• Different messages for different types of people

The active customers:

• Pulse-check, did they enjoy the product?
• If they don’t consume the product the first time, its harder for you to make them a repeat customer
• Automated survey

The Funnel:

• Active customer campaign
• Referral campaign
• Past customers Re-activation campaign
• Nurture campaign
• Lead Generation campaign

One thing to keep in mind:

• Get reviews from your customers

FURTHER RESOURCES:

LINK TO THE GUIDE
STEVE’S SITE