How To Build A Successful Webinar Campaign with Jamie McKean

In this episode we speak to technology and marketing guru, Jamie McKean from Technology For Coaches about building successful webinar campaigns. Grab a pen and some paper then listen in to learn about the tactics, strategies and tools you need to kick off or improve every single future webinar you hold.

BUILDING A SUCCESSFUL WEBINAR CAMPAIGN

You’ll need:
LeadPages
GoToWebinar
ONTRAPORT or Infusionsoft
Wistia or Stealth Seminar

PROMOTING YOUR WEBINAR

• 2-3 emails to encourage subscribers on your lists to sign up
• Use LeadPages for your registration page

PRE WEBINAR

• 3-7 stick emails pre-webinar
• Include unique join URL in all stick emails (Use Fuzed to do this)
• Try to use your own stick emails instead of the generic GTW ones (This helps you stand out & allows you to focus on the hot buttons to encourage attendance)
• Consider including SMS reminders – Try Call Loop
• Use a date sequence for countdown to webinar date. This allows you to send out emails at specified times leading up to the webinar
• See out emails 10, 7, 5, 3, 2, 1, 1/2 days before

DURING WEBINAR

• Check out Lewis Howes or Taki Moore’s training on holding a webinar

POST WEBINAR

• Tag your registrants based on if they attended entire webinar, attended but bailed early or did not attend at all
• Have a sequence set up for each, 4 emails per sequence, email one is specific to attendance type, rest of emails can be the same.
• Have replays to encourage non-attendees to consume your webinar content
• Host the replay on a landing page with buy button or link to cart (Use LeadPages)
• Use Wistia for video hosting, which allows you to tag viewers based on how much they watch (Using Fuzed)
• Use Stealth Seminar if you want to provide automatic webinar replays at specific times

USEFUL TIPS

• Build out one campaign that can be reused for the same webinar over and over again
• Copy the campaign and modify to use in other webinars you hold
• A quick look at why Jamie uses Hubspot for his Inbound marketing

JAMIE’S COMPANIES

TECHNOLOGY FOR COACHES
AUTOMATING YOU