Infusionsoft Sales Automation with Wes Schaefer

In this episode we speak to Wes Schaefer from Infusionsoft about automating your marketing campaigns. Wes is a consultant and expert of Infusionsoft, the only all-in-one sales and marketing automation software for small businesses that combines CRM, email marketing and e-commerce.

A LITTLE MORE ABOUT WES:

• Had worked in corporate sales for many years until he heard about Infusionsoft
• Started The Sales Whisperer in 2008
• Currently Infusionsoft certified consultant of the year

TYPICAL AUTOMATION NEEDS:

• Most people have no automation system
• They cannot layout their process from driving traffic, capturing leads, educating the lead, setting firm appointments, making the sale, delivering, upselling, and to finally securing testimonials.
• They also don’t have an ideal automation system that they would like to have happen

INFUSIONSOFT CAPABILITIES:

• Can help clients with any part of the marketing process
• Can create and maintain the entire marketing campaign
• Infusionsoft provides 22 free campaigns

MARKETING CAMPAIGNS EVERYONE SHOULD INSTALL:

• Contact Us
• Lead magnet (ie. free report, free video, free mp3)
• Long time nurture (Wes has a humorous email sent every month)
• Live Events (ie. trade show or networking at the local Chamber of Commerce)
• Internal form for new prospect or for updating existing contact

FINAL COMMENTS:

• Use the system the way it was built
• Create good content that resonates with viewers and do it over and over again

WES’ COMPANIES:

THE SALES WHISPERER

OTHER LINKS:

ONTRAPORT