n this episode we speak to Wes Schaefer from Infusionsoft about automating your marketing campaigns. Wes is a consultant and expert of Infusionsoft, the only all-in-one sales and marketing automation software for small businesses that combines CRM, email marketing and e-commerce.
A LITTLE MORE ABOUT WES:
- Had worked in corporate sales for many years until he heard about Infusionsoft
- Started The Sales Whisperer in 2008
- Currently Infusionsoft certified consultant of the year
TYPICAL AUTOMATION NEEDS:
- Most people have no automation system
- They cannot layout their process from driving traffic, capturing leads, educating the lead, setting firm appointments, making the sale, delivering, upselling, and to finally securing testimonials.
- They also don’t have an ideal automation system that they would like to have happen
INFUSIONSOFT CAPABILITIES:
- Can help clients with any part of the marketing process
- Can create and maintain the entire marketing campaign
- Infusionsoft provides 22 free campaigns
MARKETING CAMPAIGNS EVERYONE SHOULD INSTALL:
- Contact Us
- Lead magnet (ie. free report, free video, free mp3)
- Long time nurture (Wes has a humorous email sent every month)
- Live Events (ie. trade show or networking at the local Chamber of Commerce)
- Internal form for new prospect or for updating existing contact
FINAL COMMENTS:
- Use the system the way it was built
- Create good content that resonates with viewers and do it over and over again