Leveraging The Power Of A Team To Produce Remarkable Content with Chris Ducker
In this episode we speak with Chris Ducker of ChrisDucker.com and Virtual Staff Finder. We discuss how you can utilise the power of having your own team to create content that is remarkable and highly leveraged.
So, go grab your coffee, sit back, relax, plug in the earphones and listen to this jam packed episode.
Chris Ducker is a serial entrepreneur, blogger, WebTV host and podcaster. He owns three successful companies, including Virtual Staff Finder and employs over 300 people.
- Chris’ background – A look back at Chris’ rise to success.
- Leveraging a team – Find out how to produce awesome content and build your own team.
- Reduce your risk – Build redundancy into your systems.
- New Business Bootcamp- Start, run, grow and succeed.
Jake: Welcome back listeners as discussed at the top of the episode we have on the call today, Chris Ducker. How are you Chris?
Chris: I’m very good Jake thanks for having me on.
Jake: I’m very excited to have you on today. When you’re in Melbourne about a month or two ago, we’re lucky enough to catch up for a quick coffee. What really was … I found … from that quick coffee with you is that you’re certainly much more than the VA guy. I wanted to get you on and delve in a little bit deeper than just looking at virtual assistance.
Chris: Sure, I’m looking forward to it. Let’s get as deep as you want.
Jake: Absolutely, I must also mention to our listeners now that you went in to a little bit more about dealing with staff in an episode on Foolish Adventure with Tim Conley a couple of weeks ago. I thought that was a fantastic episode as well.
Chris: That came out I think of a call or something. I said that I was a bad manager. He said, “How the hell have you got 200 plus people working for you then?” I said, “Well, we’ll talk about it over a beer sometime.” He basically twisted my arm and got me to do it on a Podcast episode instead. It was a fun conversation. Tim is a good guy.
Jake: Yes, absolutely. Just before we kick off let’s give our listeners a little bit of context if they aren’t familiar with who Chris Ducker is.
Chris: I’m fundamental … I always say I’m fundamentally a sales and marketing guy that’s my background. That’s what I’ve done my entire career. To sort of fast forward I was involved with the publishing business back in the UK and worked for a couple of pretty major companies over there on and off for a while now. Eventually came out to the Philippines in 2000 and did some consultants work and help setup some call centers and things like that, some training, recruiting, and all that sort of stuff.
Eventually, in 2004 I went ahead and started my own company which I then sold a few years later to a local businessman. Then I decided to start another company, and that’s where the whole outsourcing world begun for me. That was back in 2007. At that point it was really … even though I’ve been involved in the outsourcing game for a while I really kind of immersed myself completely and that’s where the Live2Sell Group were born and which is still running very strongly now with 260 odd full-time staff. That’s fundamentally a call center … inbound and outbound call center … but I also do a lot of virtual assistant work for Virtual Staff Finder which is another one of my companies. Just recently I opened up Cebu’s first ever co-working space as well, Location 63. It’s all good stuff. I finally enjoy what I do, I’m lucky to be in the position where I am.
Jake: Definitely, obviously your outsourcing company was the first thing that was born. What brought you then to the online space and building your own personal brand?
Chris: It’s funny I kind of just stumbled in to it a little it. What happened was late 2009 I realized I just couldn’t keep going at the pace that I had been going for the last few years in building the company. January 2010 I launched my first blog which was Virtual Business Lifestyle. I just talk on that blog about my goal to become a full-time virtual CEO and remove myself in the business.
That was a one year goal that I put in place. I broke it down to monthly goals and I just blogged about those monthly goals and what I was doing. How I was removing myself from certain sections in the business slowly but surely throughout the course of the year. It gained a lot of attraction. I started a Podcast of the back of it where I was interviewing other lifestyle designers and things like that, and people that were building businesses online.
Before I knew was happening it was 2 years in I was starting to get very regular speaking requests and the Podcast was well into the 40s and ended up actually on the 50th episode before I pull the plug on it. It was one of those things. It all just started out of I guess in my own personal necessity to let the world know what I was doing so that I wouldn’t back out of it.
That’s how I got started with it. It was without a doubt it was the best move I have made from a business standpoint, because as a businessman I’m very traditional. I’m quite old-school in the way that I think and getting involved in the online space a few years back was without a doubt the best thing I’ve ever done for my businesses. It allowed me to open up that door to a whole new world of marketing, and networking, and branding, and everything that went along with that.
The problem for me though came around about the end of 2011 after doing that for a couple of years. I started to get quite bored talking about lifestyle design and working remotely and all that’s stuff.
There are only so many things you can say, so I went through re-branding which went live round about half way through last year 2012, re-branded everything on the chrisducker.com which is now my online portal. Started a Podcast again and got going with everything.
The personal brand element came out of an initial blog in Podcast. My kind of thought process in regards to business nowadays is more of a P to P, process as I call it which is People-to-People rather than a B to B, or B to C one. I just believed … because of that People-to-People philosophy and concept that it was best to go with a personal brand.
Jake: Definitely. This is all very interesting. For our listeners what we’re going to do is we’re going to actually look behind … we’re going to go beyond chrisducker.com, and have a look at how Chris goes about creating content and leveraging his own team to help him with this. Just before we do head in to that let’s just keep peeling back the layers of chrisducker.com.
Chris we’ve previously had a brief chat about how you monetize or how you looking to monetize Chris Ducker, because on first glance anybody coming to the site is going to say a whole heap of great content. It’s not really clear. You don’t have super strong or super imposing call to actions. I think you’ve got a pretty interesting take on why. Can you reveal to our listeners a little about your thinking behind this.
Chris: The main thought process is that I don’t need the blog or the brand to make me money, because I don’t class myself as a full-time blogger or “online marketer.” I make my money through my other businesses and when I create content for my blog, to my Podcast, for my YouTube channel, and all the rest of it I do that, because I genuine want to help people out. Not to profit from it.
Yes, there are some of affiliate links on the side, here and there, but it’s not … like you said … there’s no real hardcore selling or promoting. I get e-mails every single week from one person or another asking me to pitch their product or their eBook or their course or whatever. I don’t do it, just don’t bother asking me, because it’s not going to happen.
There’s probably literally a handful of people that I would break that rule for if and when they ever to come out with something that was relevant to my audience. That’s the keyword there, relevance. If there’s no relevance in what I’m producing for my audience then obviously I can’t expect them to appreciate that link, or that review, or that product, or that service, or whatever the case may be.
For me, the main aspect when it comes to creating content for the Chris Ducker portal or platform is to just help people to either solve a problem, or to educate, or to entertain. One of those three things. Anybody who checked out any of my stuff will know that I love doing all three of those things more than anything else. If I can amalgamate all three of them together into a video or Podcast session or blog post then I’m as happy as pig in shit, literally.
Jake: Now, I think this is very important, because that’s all very good and well saying that, but certainly what we need to let our listeners know is it actually is profitable for you chrisducker.com.
Chris: Yes, it is. I does make money in an indirect fashion, because I do have a link to my Virtual Staff Finder company and service which chrisducker.com is actually the number one referring websites to that. We do a lot of marketing for that particular platform for Virtual Staff Finder. For my blog to be the number top referring site is impressive, because the focus that my blog has on working with virtual assistance is there … I wouldn’t necessarily … it’s the main focus, but it’s definitely right out there in the top three.
It goes back to that P to P philosophy Jake, where I talk about people wanting to do business with other people rather than brands and things like that. People get to know me through my blog. They get to know me through my Podcast. They can see that I reply to every comment. They can see that I post regularly. That my content is actionable, and helps them in some way, shape, or form, and because of that there’s that virtual relationship that’s build up.
If you spend time on my Facebook page you’ll see that I take the conversation very much so off the blog and on to Facebook where they get to see a lot more of me. I post pictures of my family up there. I talk about the stuff I do on a weekend, what books I’m reading, all that sort of stuff. That’s stuff I generally don’t share on my blog.
The relationship is built up and because of that I get the click through across the Virtual Staff Finder which is my professional recruiting and match-making service for entrepreneurs looking for VAs and looking to build up virtual staff. It does make money from an indirect avenue, but nonetheless it makes money and that’s a key element obviously.
Jake: It’s really good model, because you’re building a really deep connection with all your listeners or your readers and your viewers. As you say you’ve then got relevance services that you can help people with any way. That link while you say is relatively indirect. It’s also relatively tight which I really like.
Chris: I enjoy the camaraderie, there’s nothing better for me then when I write a blog post … this can be said for almost every blogger out there … there’s nothing better for me … I publish a post and I come back a few hours later and there’s already a handful of comments on there. I get to reply to them, and then people reply to each other and I love that stuff. For me that’s the reason why I produce the content is to help people to be able to inspire and motivate people, but also to be able to converse with them on the subject as well.
I did a post a while back on how to startup and run a mastermind group for the first time, because I recently did it for myself. I talked about everything I did to prepare for our first mastermind section, how we selected the people involved, what went on in the session, how it really runs, the format, and everything. I laid it right out in black and white along with a couple of pictures and things like that as well.
People ate it up, they just ate it up. They were like, “My God if only there was something like this I could have follow years ago, this is perfect.” I have a load of people tell me that they pinned it, or they saved it into Evernotes, or whatever the case might be. That was the kind of post that when I write and I get that kind of feedback and makes everything worthwhile or the hard work that goes into it. I love it.
Jake: That’s great. Let’s now look at the content a little bit. From an outside looking in I would say that you … just looking at your content as well that … you actually enjoy writing and producing blog posts. I dare say that that’s just the very beginning of how leveraged that content becomes.
Chris: The writing … the funny is though … and it’s funny you point out the fact that you believe I like writing and I do like writing, I’m in the middle of writing my first book right now. I enjoy writing very much so, but the funny things is believe it or not my audience actually prefers video. They prefer the Podcast rather than the written posts.
I kind of force them down their throats a little bit every now and again. It’s my blog, if I want to write a post, I’m going to write a post. This was something I discovered as time went by that I would get more viral sharing of video clips and I would do 1000 or 1500 word blog post, just the on page analytics of people sticking around longer on posts that are on video. Three, four maybe five minutes to watch the entire thing rather than two and a bit minutes on a blog post. These are the little things that you’ve got to look at when you producing the content to see what’s resonating with the audience and what’s not.
It was very clear to me that my audience prefers to hear me speak or to watch me speak rather than to read my words. That’s okay, but every now and then I feel like a written piece of content is the best way forward for that particular message and so I’ll go ahead and craft a blog post. Like you said that’s just the beginning of it, because once that piece of content is created it then goes in to the funnel with my team and they get to work to repurpose that content as much as they possibly can across the board. That way we’re able to splatter that content out across a number of different platforms rather than just use it once.
Jake: Fantastic. I could go so many different directions right now, but let’s try and reveal everything in some sort of order. Looking at all your different forms of content on your site, how structured or spontaneous is all the content that you’re putting up there?
Chris: There are certain parts that are quite structured, I’ll perhaps get in to a conversation with people at an event or I’ll get a certain amount of feedback from a specific Podcast episode that I’ve done, where people have asked me four or five related questions or something like that. At that point I can start planning out publication strategies in terms of well okay on a subject of Podcast, I can do it for example three posts. One on the equipment, one on software, and one of the actual marketing of the Podcast that type of thing.
The strategy is there from time to time, but I would honestly say that my publishing a content is probably a little bit more spontaneous than structured. However, the structured approach to then repurposing that content and like I said, getting it out there across the entire Internet is definitely very structured indeed. Once a piece of the content is created … like I said … it goes into funnel and the team literally takes over from there and I just watch it or get published across a number of different platforms.
Jake: Let’s go down that funnel then. Let’s take a look … what would be the typical steps involved in once your team takes over.
Chris: This all came out of me really when I made the rebrand of it to chrisducker.com. It became very apparent to me that there is a lot work that went into creating any single piece of content. If you wanted the content to be good you’d have to work hard at it, right? It became quite apparent to me though I needed to be across a number of different platforms to be found and remembered properly.
The perfect example of this is a little bit like this. You create a 20-minute video clip which can be a combination of visual, video of yourself talking. Then perhaps some event footage or perhaps some kind of screencast footage where you’ve got a keynote or PowerPoint presentation that you’ve put together. You can either edit that together yourself with a simple program such as ScreenFlow or something like that or you can pass that off to a video editor VA to go out and do that for you, which is in my case is exactly what I do. Even though I can use ScreenFlow and I can edit video quite well together, I feel like as a business owner my time is better spent doing other things.
That goes then over to my VA. He will edit that content and send it back to be for approval. Once I’d approved it I then send that video clip to my general VA and she will then go ahead and upload that to YouTube, put all the description the title and the keywords required, links and everything else and it fundamentally gets published on to YouTube.
At that point my VA then will also rip the audio out of that and we can use that audio as either a separate Podcast episode or you can use it across a number of different platforms such as a slide share, document, or another video that we might want to utilize with different slides and with other stuff.
There’s a lot of different … I always say there is a lot of different ways to skin that particular cat, but the fact of the matter is it’s gone from a video to an audio. At that point it get transcribed and that transcription can be used as a blog post or if it’s a longer file it can be use a series of different blog posts. Then it can also get put into an eBook or an OptIn magnet of some sort like a cheap sheet or some kind of whitepaper or something along those lines.
At that point it can then get turn in to a slideshow document which can then go out on to Docslot slideshow and all those other file sharing sites that are out there. It can also then at that point get turned in to an infographic which gets put up to Pinterest and any other infographic directories that are out there. There’s a lot of them opened up right now.
We can then also pick some of the hotspots of that infographic and turn them to tweetable images that we can use … why they’re called tweetables I don’t know, because you can’t use them on Twitter you use them on places like Google Plus and Facebook. We all know that with Facebook I think something like … you’ve got a 90% more chance of your status message being shared or clicked on if you’ve got an image attached to it.
If you take nothing more from this interview, for those listening in, that’s what you need to do immediately on your Facebook pages. Start using images on almost all of your status updates. If you go to mine you’ll see very clearly that I do it very, very regularly. It really truly does work.
You can see what I’ve done it’s gone from video, to audio, to blog post, to eBook to Whitepaper, to SlideShare doc, to tweetable images, to infographic, all off the one piece of content. All I’ve done is produce that original piece of content. That’s the only thing you can’t outsource yourself. That’s your voice. That’s your brand. That’s your philosophies, and your way of getting things across. That stuff should not be outsourced ever, but everything else can be.
Jake: Definitely. One every important part … which I’d like to point out there … often people ask about how you go about finding outsources or where can you get staff from? I think the more important question to be asking is; how have you setup a system to allow you to employ these people? What’s very obvious to me here is that you’ve got a strong or solid system in place.
Is this something that you design every time or is this something that you’ve had your staff help you with?
Chris: Definitely had them help for sure. Even though I’ve lived in the Philippines for 13 years, I’m married to a Filipina. I know the culture very well. The bottom line is I’m still a visitor. I’m still a foreigner, even though I am a permanent resident and all the rest of it. I couldn’t be and I wouldn’t be where I am today without the help of my Filipino staff across all aspects of my businesses, and I’m very vocal about that.
I talked about that on stage whenever I speak here in the country. It’s not just me massaging the local’s earlobes. I’m being very, very serious when I’d say that. The large majority of the strategy, honestly speaking, comes from me, but in terms of the implementation and getting it out there, they’re very, very involved with the way that we do things.
With Virtual Staff Finder … when we first started I remember saying to Stephanie who’s our Senior Project Manager who helped start Virtual Staff Finder almost three years ago. I remember saying that, “You know Steph wouldn’t it be great if we could help 10 entrepreneurs and match find really good quality virtual assistants to help them build their business, would that be great?” She then in replied said, “Well yeah, but it would also be great, because we’re helping 10 talented Filipinos find work with good quality bosses overseas.”
It was like a double-edge sword that we’d physically started waving about with this idea. In the course of that 3-year period we’ve hired very, very close to a thousand Vas have been hired over the course of the time that we’ve been in business. That’s a thousand entrepreneurs have found their VAs through Virtual Staff Finder.
The first six months, boy we are flying by the seat of our pants. It was the old entrepreneurial adage of … it’s like a duck going along the top of the water, above the water. Everything looks very, very graceful, but beneath the water the legs are paddling like crazy. That was exactly what it was like for that first six or eight months or so with Virtual Staff Finder, because we were still finding our way.
We’re still looking at a processes. We still on a month to month basis, actually meet once a month with the entire team to talk about processes and the way that we all relate certain parts of our recruiting process. Obviously the majority it is very manual, because it requires a lot of interviews, and background checks, and sorting through resumes, and marketing and everything that goes along with that.
There are certain things that we follow on every single procedure that we go through, but every now and then a curve ball is thrown and you learn something new about it. Across the board there is a process that we follow and the way that we help people find Vas. The other flip side of that coin is that they can always do that on their own as well.
They can go to the job sites. They can post a job description. They can go through all of the resumes, and attempt to do the background checks, and testing, and all that stuff that we do for them. Ultimately if you’re a savvy entrepreneur you realize that that’s a complete and utter waste of your time. It’s better off to use somebody who is doing it day in day out for hundreds of people.
Jake: Absolutely, it makes so much sense to not spend the five plus hours just to post a good job description and put it up on some job boards.
Chris: The other thing with the job boards … I would say they’re a great place to start for project based outsourcing. If you never done any kind of outsourcing before they’re a great place to begin for getting a logo design, or a landing page put together, or some transcription work done, or something along those lines which is just a one off project.
It allows you to get your feet wet in a virtual way of working which is absolutely required for it to be able to work long-term over a period of time. Once you realize what’s possible through outsourcing, and what you can achieve by utilizing the power of working with VAs and building a virtual team, that’s when you have to get a little bit more serious about it. That’s what you want to do. You want to build the team. You don’t want to just have a VA here and there. You need a VA doing this. Another one doing that. Another one doing this.
Collectively they become almost like a machine, like the machine I have with the content repurposing. It runs pretty much on its own now. I definitely wouldn’t be able to kick out all the content across all the different platforms that I do without it. I’d still be able to do blog, I’d still be able to do my Podcast, I’d still be able to do my video, but everything else that I do online, to market all of that stuff would disappear overnight if my marketing team disappeared with me.
Jake: Absolutely, that’s absolutely very interesting, because realistically, as you say, what you can’t take out of it is yourself on that high level in terms of producing the content. Why not maximize, why not leverage that by utilizing every avenue that you can to get that content seen.
Chris: Exactly, I always say … and I’m a big believer of this … if you’re going to be creating content there’s two things that you need to keep in mind all the time. Number one you want your content to be genuinely consumable, meaning people are going to discover it and they will genuinely consume it. They will either read that blog post, or they’ll either listen to that Podcast episode, or devour that entire video, or infographic, or whatever.
It must be consumable and not just browsable, if that make sense. The other thing is that once it’s consumed it’s going to be sharable. It’s got to be that good that in some way, shape or form whoever consumed it decides to go ahead and share it everybody else that they know. That right there is the secret of content marketing. It’s about having stuff that genuinely consumable and then very easy to share in terms of what they get out of it.
Jake: Great. Let’s have a look then … how many do you have on your marketing team?
Chris: There are five full-time people on my marketing team.
Jake: Are they all filling similar tasks, or if you got experts in a different …
Chris: No, you have to make sure that you hire for the roles and not for the tasks. All five of those people do very, very different things for me. One of them is the general VA. She’ll manage my blog, she’ll upload all my content, take care of all that sort of stuff for me. The second one is a graphic designer which is self-explanatory. The third one is a video and a Podcast editor. The fourth one works on more SEO and Internet marketing type tactics. The fifth one is a project manager that manages the whole lot and make sure that everything works real nice.
Jake: Fantastic. How do you go about building redundancy in to that team, what if one part of the system breaks down for whatever reason potentially say a brownout or something like that?
Chris: The fact of the matter is just that redundancy is important in every level of business, and I think that marketing should not be discounted. A lot of people just tend to sort of focus on the operational side of businesses in regards to redundancy, but I think marketing is probably it’s going to be right out there in the top three in terms of the important aspects. I wish I had there was like a silver bullet for this one but there isn’t, really.
I make sure that a couple of my team can very simply edit videos just in case my video editor who is absolutely fantastic is not around, so I can still get video content out there. The Podcasting side of things he also handles, but I can also edit my own Podcasts if I need to as well. The good thing about me is that, because I’ve been Podcasting for so long now, generally speaking there’s not a lot of editing involved anyway. It’s a combination of experience and the fact that my Podcast episodes are very conversational anyway. There’s generally not a lot of editing involve in my Podcasts, so that’s not a horrible thing to have to do myself if I have to.
The tough one for me actually, above and beyond everything else there, is to graphic designer, because really good graphic designers are very, very hard to find. When you do find them you got to make sure that you look after them properly both financially and in terms of culture on the way that you work with them.
Everything else I feel relatively confident that we could handle within the team without any major issues, but graphic designer that’s the real out form. It’s a tough one and I wish I could use Photoshop a little better that I can, but I can’t and neither can anybody else in my team. If graphic designer was to disappear could I continue to put stuff out? Yes of course, I could go to 99 Designs or I could find a freelance graphic designer relatively easily, but in terms of actually replacing them fulltime on my team that would be a tough one. Maybe you’ve tricked up a kink in my … chink rather in my armor there Jake. I’ll have to look at that one.
Jake: That’s very interesting, because my team … I’ve got a team very similar in job roles to you. I have a project manager he looks after all the general stuff and manages everybody. I have an illustrator, I have a video editor, and I’ve got a sound engineer, and on-call I then have a content writer for press release etc, etc. Certainly I know … let’s get little a bit actionable for our listeners, because it might be that they’re not necessarily able to just have this automatic team come in and start producing content for them. I might explain a little bit about how I went to that building my team, and I’m sure you better had a lot to this Chris and give us, even myself a lot of tips.
I started off with my content producing it myself. Once I’m comfortable that the process was relatively strong I brought in a project manager who took off most of the task including the video editing. Once he was sufficient in it we got ourselves a video editor which increased the quality of video editing of course and freed up the project manager’s time to focus on other things. Once we had that under control we brought in an illustrator, and then also the content writer.
Right now the redundancy plan for us is really, I can do most roles except again for the graphic design, and so can my project manager. It’s quite similar there. There is a kink in the armor, but as you say the graphic designers are not easily replace.
Chris: No, it’s not. The fact to the matter is that I don’t think … it goes to show even though I do what I do in regards to finding other people VAs and a lot sort of stuff … the fact to the matter is that no business is trouble free and that is one thing that I can definitely attest to. Just as you think that everything’s rolling along nicely I guarantee it, something will happen that will knock you down a little bit. That’s one of the traits of the entrepreneur or rather the successful entrepreneur, is being able to handle those knocks as and when they come along in whatever way is deemed plausible at the time, and to take it up to the next level.
I always think … one of my biggest phrases … and I used it literally daily either whether I’m talking to myself … which I do quite regularly … maybe I should see someone of that, or whether speaking with the member of my team or whoever the case may be … one of the biggest phrases I use over and over again is, “I’m too busy for bullshit.”
That for me sticks out like a sore thumb in the way that I manage my businesses. The fact to the matter is if there’s any kind of bullshit that raise its head in they that I run my business I take care of it, because I’m too busy to handle it. I take care of it and I do it quickly, and I do it efficiently, and then we get over it, and we carry on. We carry on until the next piece of bullshit comes along. It will do, it’ll rear it’s head quite regularly.
That’s why I was saying, as entrepreneurs, as business owners all we have at the end of the day a glorified problem solvers. We have other people to help us run our business. We don’t run our businesses, we grow our businesses and we market our businesses. That all comes down to solving problems above and beyond everything else.
Jake: Definitely. Let’s quickly focus a little bit on standing out. This is something that you said was very important and it’s very true. One thing that our listeners maybe thinking right now is, “Holy crap if I employ all these people it’s going to be so expensive.” The reality is though that it doesn’t necessarily add cost on a per piece basis. What it does do is the cost will stay relatively similar when you’ve got these different people in your team. What will increase significantly is the quality.
Chris: Not only the quality, but also the revenue that you get back from that investment. You shouldn’t look at manpower … never look at manpower as a cost. That’s crazy why would you do that? These people that you bring on board as your team, whether they’d be virtual or physically there with you, they are an investment in your business. They’re not a cost just because you pay them a monthly salary, and it look like a cost on P and L statement. It’s not cost it’s a damn investment.
The moment you snap in to that mentality of, “Well I’m investing money in this people, and I’m also investing mentorship, and time, and energy, and effort in to these people as well. What I’m going to get out of return? I’m going to get them helping me build my business.”
I feel like a lot of people have their heads turned on the wrong way when it comes to staff. Number one most important thing for me in my business is my people. That’s right at the top of the list. Number two are my existing clients. Number three are my prospective clients, or bringing on board new business.
I think a lot of business owners have that arse backwards, where they focus number one on bringing aboard new business, then looking after their clients, and then taking care of their people. These are the type of business owners for me that are going to go bankrupt sooner or later, because they’ve got their head sewed on completely the wrong way around.
If you don’t take care of your people and look at them in the right mindset in terms of their willingness to help you day and day out to build and run your business then you’re a little crazy. You’ll a little lala right there. Your people are your business. That’s why I tend to try and take care of my people as much as I possibly can.
Jake: That’s so true. Chris, we’ve taken quite a lot of time there. We’ve unraveled a little bit about how you produce content, and there’s a lot that our listeners can go off and implement right now. One thing we were talking about there is Virtual Staff Finder. Where can our listeners guard off and find out a little bit more about that particular service.
Chris: If they are interest in hiring either a part-time or a full-time VA to become a member of their team and that’s all we do. We doesn’t do project-based outsourcing or anything like that, but if they are interested in that they can just hop over to Virtual Staff Finder and we’ll take care of them. I’m sure you’ll link up to everything in the show notes, but we’ll take good care of them.
If they want to reach out to me on my blog they can also do that over chrisducker.com as well. I’m very approachable and I’m always available on Twitter. Twitter is like my kind of main social media stable diet after that it’s Facebook.
Jake: That’s fantastic. All right Chris. Thanks very much for coming on the show today. I’ve certainly really appreciated it and I know our listeners will as well, so thank you very much.
Chris: Oh, thank you Jake for having me on. Thoroughly enjoyed our little coffee, I wish it could have been longer coffee and turn in to a proper breakfast or something. Maybe will do that next time I’m in Melbourne.
Jake: Absolutely, I’m sure we will. All right, Chris thanks very much and I’ll speak to you very soon.
Chris: You got it.