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Systemising Your Business To Increase Its Value With Jock Purtle

by | Podcast

In this episode we speak with Jock Purtle of Digital Exits. Jock’s web dealings may seem unrelated to automation, but according to Jock, automation is exactly what drives a site’s value. Jock Purtle is the Founder of Digital Exits.

Jock’s Background:

  • Began his entrepreneurial experience with family brokerage business
  • Sold a portfolio of affiliate sites in 2013
  • After the exit, Jock moved full-time into helping find buyers for websites
  • Although Jock has only been full-time for a short while, his overall progression has elapsed 10-15 years.

Maximizing Sale Value:

  • Positive growth trend
  • In a defensible market with a unique value proposition
  • Time the owner spends managing


  • Marketing Systems
    • Are there systems in place to generate revenue?
  • Operational Systems
    • Are there systems in place to keep the business running smoothly?
  • Specific platforms don’t matter as long as there is a platform in place
  • Most businesses have inefficiencies, there’s less risk with optimized systems
  • Big gap in business prices.
    • Most businesses are either in the $200,000-$300,000 range or the $2 million-$3 million dollar range.
    • The businesses in the higher range have automated systems in place

The Low Hanging Fruit:

  • Systemising your marketing is the most important value generating task of your business
  • Make a process the one thing in your marketing that you want to focus on


Blog Post: Business Valuation Statistics
Digital Exits

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