In this episode we speak to Paul Sokol from Infusionsoft about using templates to create marketplace campaigns. Paul is the Campaigns Specialist of Infusionsoft, the only all-in-one sales and marketing automation software for small businesses that combines CRM, email marketing and e-commerce.
A LITTLE MORE ABOUT PAUL:
- Started with jiveSYSTEMS in 2008
- Became success coach at Infusionsoft
- Finalized Infusionsoft campaign templates earlier this year
1. Hard Email Bounce:
- Hard email bounce is when you get an automatic reply for invalid emails
- Follow up to get a solid email address
- Focuses on return on relationship
- Implement SMS or Voice Broadcast
2. Contact Followup:
- Contact Us Form
- Set an automated task to remind you to follow up with requests
3. Email Engagement Timer:
- When someone clicks on a link in an email it tags them
- Modify the email tags for targeted metrics
- Stats on the dashboard