The 3 Most Useful Campaign Templates with Paul Sokol

In this episode we speak to Paul Sokol from Infusionsoft about using templates to create marketplace campaigns. Paul is the Campaigns Specialist of Infusionsoft, the only all-in-one sales and marketing automation software for small businesses that combines CRM, email marketing and e-commerce.

A LITTLE MORE ABOUT PAUL:

• Started with jiveSYSTEMS in 2008
• Became success coach at Infusionsoft
• Finalized Infusionsoft campaign templates earlier this year

1. Hard Email Bounce:

• Hard email bounce is when you get an automatic reply for invalid emails
• Follow up to get a solid email address
• Focuses on return on relationship
• Implement SMS or Voice Broadcast

2. Contact Followup:

• Contact Us Form
• Set an automated task to remind you to follow up with requests

3. Email Engagement Timer:

• When someone clicks on a link in an email it tags them
• Modify the email tags for targeted metrics
• Stats on the dashboard

PAUL WORKS AT:

INFUSIONSOFT

OTHER LINKS:

ONTRAPORT